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HTML 4.0 introduces a new general attribute. The <title> tag serves as an overall title for the page. In the same way, the "title=" attribute serves the same purpose, but only over selected sections of the page.
The most noted use of the tag is for audio user agents that will speak the title.
The only logical argument to this attribute is a description of a specific defined part of the page.
The title attribute also has a distinct use with the <link> element. Please refer to that page for more information.